DESCRIPTION

"The House of CHANEL dreamed of creating the ultimate lipstick—an icon."
— Sylvie Legastelois, Head of Packaging and Graphic Design Creation for CHANEL Fragrance and Beauty.

Venture inside 31 rue Cambon, an unassuming location, but one that is steeped in history and marked by a daring spirit. It is the epitome of timeless beauty, and its allure continues to fascinate and inspire to this day.

It is this iconic place that gave rise to 31 LE ROUGE. A true object of creation and the fruit of four years of research, it is showcased in a faceted glass case that pays homage to the legendary mirrored staircase at 31 rue Cambon. Like a diamond, its thin-walled glass creates a play of light that reveals the colour of the bullet. It comes with a quilted black sleeve and can be refilled in one effortless, intuitive motion, making it something to cherish and pass down, like a precious object.

Now unveiling 31 LE ROUGE LIP BALM, where colour meets lip care. Available in five timeless, universally flattering shades. Each hue embellishes the lips with a wash of smoothing colour, offering natural radiance and a buildable finish. Its silky-textured formula infused with lip care ingredients offers instant comfort and intense moisture for up to 12 hours¹. Day after day, lips appear better nourished, smoother, and more beautiful.

31 LE ROUGE comes in three versions—matte, satin, and balm. Discover them at the most emblematic CHANEL Boutiques.

¹ Instrumental evaluation, panel of 15 women.

COMPOSITION

Its formula was carefully developed by the CHANEL laboratories and enhanced with gardenia-infused oil, keeping lips moisturised. The flowers are harvested by hand in the gardens of Gaujacq and their essence is released through a technology-enhanced enfleurage process, resulting in this signature active ingredient. Gardenia-infused oil helps provide an instant protective and smoothing effect.

Maracuja oil stimulates the skin's natural production of collagen, elastin, and hyaluronic acid—key components of its structure. 31 LE ROUGE LIP BALM smooths and firms the lips, day after day.

Its fine, enveloping texture glides across the lips, leaving behind a sheer coat of balm and offering an ultra-sensorial experience. It redefines the shape of the lips without migrating.
Instantly, lips appear:
Moisturized: +76%³
Nourished: +72%³
Smooth: +77%³
Supple: +75%³

³ Clinical evaluation, panel of 20 women.

After 3 weeks of use, they look 42%⁴ less chapped.
Lips appear:
Moisturised: +51%⁴
Nourished: +47%⁴
Smooth: +38%⁴

⁴ Clinical evaluation performed on bare lips after 3 weeks of use, panel of 30 women with dry, lightly chapped lips.

HOW TO USE

Apply this tinted lip balm straight from the bullet in one fluid motion.
31 LE ROUGE LIP BALM can be worn on its own or in combination with other shades to either illuminate or intensify your makeup look.
For a more diffused look, use your finger to blur the edges.

Choose your intensity:
1 swipe for a subtle hint of colour.
3 swipes for coverage that is nearly as intense as a lipstick.

31 LE ROUGE comes with a quilted black sleeve designed to protect its faceted glass case. We recommend always storing the product in its sleeve to prevent scratches and keep it gleaming.

Refills cannot be used without a case and are compatible exclusively with 31 LE ROUGE.