Ultra Bespoke is Maurice Sedwell's own parfum, made to mark fifty years of Professor Andrew Ramroop OBE at the Savile Row house. Cedarwood, a note close to his heart, runs through the scent: bright citrus to open, a woody, quietly confident centre, and a warm, lasting finish, much like a well-cut suit.

The clear flacon wears a knurled gold cap modelled on a tailor's thimble. It comes in an engraved wooden case lined with green velvet, inside a forest-green box blocked in gold with the house scissors.

Notes: Top: Sicilian lemon, Brazilian orange, orange blossom, thyme. Heart: Atlas cedarwood, dark patchouli, rose. Base: vanilla, coumarin, soft woods.

Parfum, 100 ml (3.3 fl oz) natural spray. Made in England.