A REVOLUTION IN STYLE

The Gatsby cap, a classic from the 1940s, reflects an era of significant change. During World War II, fashion shifted from aristocratic influence to a more relaxed and practical approach, driven by rationing and societal shifts.

The rise of cinema popularised softer hat shapes, but in Britain’s unpredictable weather, the tweed cap became the practical choice for all. Emerging from this period, the Gatsby cap was embraced by both the fashionable elite and the everyday worker.

The expected lead time for this product will be 4-6 weeks.

Burlington Arcade · Mayfair, London