Fusalp opens pop-up store in London’s Mayfair

Fusalp, the French skiwear label, has opened a pop-up shop on Brook Street, its second London address after Chelsea.

The brand describes the UK as one of its priority markets abroad. It has supplied the British alpine ski team since 2021, and its clothing is already stocked by Selfridges, Harvey Nichols, Liberty, Browns and Flannels.

The Mayfair shop presents the Autumn/Winter 2026-27 collections, which blend city wear with technical mountain clothing.

Inside, original brickwork and period mouldings sit alongside a modern fit-out. Customers move from a first room that keeps the building's historic character, through a space with fitting rooms and tills, to a second room under a glass roof, with stylised fir trees marking the route.

Chief executive Pascal Conte-Jodra said the opening brings the brand closer to its customers all year round, not only in ski season.

Source: Fashion United, 29 October 2026