Imagined through a creative dialogue between Nicolas Ghesquière and Dame Pat McGrath, the collection explores the duality of the Louis Vuitton woman, where contrasting expressions coexist in harmony. Between softness and strength, light and depth, each creation reveals a distinct facet of her identity. The Monogram Infrarouge colour story unfolds in a world of contrast and intensity, where colour becomes a statement, embodying the undeniable power of presence.

Encased in an elegant matte black metal case and accented with a red lacquered Monogram signature inspired by the iconic Monogram Infrarouge canvas, LV Rouge reflects the House’s heritage and savoir-faire in a precious object designed to last.

Intense pigmentation melds with exquisite sensoriality, bestowing lips with long-lasting luminous colour for eight hours* and 24-hour hydration* and comfort.** An invitation to celebrate individuality with endless possibilities.

A delicate fragrance, inspired by the harmonious blend of Mimosa, Rose and Jasmine, is exclusively crafted by Louis Vuitton’s Master Perfumer Jacques Cavallier Belletrud.

*Instrumental test on 30 subjects.

**Self-assessment by scoring on 30 subjects.