Imagined through a creative dialogue between Nicolas Ghesquière and Dame Pat McGrath, the collection explores the duality of the Louis Vuitton woman, where contrasting expressions coexist in harmony. Between softness and strength, light and depth, each creation reveals a distinct facet of her identity. The Monogram Dune colour story draws inspiration from the ever-changing hues of the desert, a poetry of simplicity that celebrates softness, femininity and the silent power of elegance.

Encased in an elegant matte sand-tone case and adorned with a rose gold ring inspired by the iconic Monogram Dune canvas, LV Rouge reflects the House’s heritage and savoir-faire in a precious object designed to last.

Intense pigmentation melds with exquisite sensoriality, bestowing lips with long-lasting luminous colour for eight hours* and 24-hour hydration* and comfort.** An invitation to celebrate individuality with endless possibilities.

A delicate fragrance, inspired by the harmonious blend of Mimosa, Rose and Jasmine, is exclusively crafted by Louis Vuitton’s Master Perfumer Jacques Cavallier Belletrud.

*Instrumental test on 30 subjects.

**Self-assessment by scoring on 30 subjects.